The Debut of Patek Philippe in China
New Department: Oil & Gas Equipment
Breitling Sales & After-Sales Service Center
Feel Like Getting High?
200 Years C. Melchers




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C. Melchers GmbH & Co. has been officially appointed as Patek Philippe distributor in P.R. China in June 2005. Together with Patek Philippe Geneve, we have set up a Sales & Service Centre in the magnificent Bund 18 – a historic and colonial building on the “Bund” in Shanghai.

 
Opening in July 2005, the 105 sq.m. Boutique showcases a range of Patek Philippe timepieces catering to the increasing demand of Swiss timepieces from watch collectors as well as upcoming watch lovers from China.  It  is also fully equipped with a state-of-the-art After-Sales Service Centre, manned by a full-time factory trained watchmaker.
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The management of the Patek Philippe Sales & Service Centre will be under the direct responsibility of C. Melchers Singapore in cooperation with Melchers Shanghai.  With almost 140 years’ existence in China, we are confident in building the Patek Philippe brand awareness in China as well as developing this business to its highest level.  The rich experience gained from the distribution of Patek Philippe timepieces in Singapore, Malaysia, Thailand, Indonesia and Philippines through Geneva Master Time Pte Ltd in Singapore since 1987, will further boost our ability to handle this prestigious brand in China as well.

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When in Shanghai, please visit our Patek Philippe Sales & Service at Bund 18, Unit E2, First Floor, 18 Zhong Shan Dong Ei Road, Shanghai, and our team of friendly and knowledgeable Sales & Service personnel will be available to attend to you.

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Once properly established in Shanghai, our next step is to also develop the Patek Philippe brand in the other major cities of China.  With the excellent support from Patek Philippe Geneve, we are very positive in positioning Patek Philippe as a top brand in P.R. China.

 

by Jennifer Teo  

     





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Mr Melchers’ visit to the Böhmer factory in Germany

“Böhmer 24” valve installed on Singapore PowerGas Pipeline

 

Since mid 2004 C. Melchers GmbH & Co. Singapore has a new department: Oil & Gas Equipment. The department counts as their clients: Oil & Gas refineries, Petrochemical plants, Power Stations as well as Oil & Gas pipeline owners, operators and engineering companies.

 

The department had started off when in early 2004 an inquiry came from Power Seraya ( Singapore ) to supply a ball valve for their gas plant. Melchers turned to their supplier Werner Böhmer GmbH. Within 10 days of order a 10” valve arrived at the Power Seraya site. Singapore PowerGas took notice of this and invited Melchers to offer the Böhmer valves for an important pipeline tender. In September 2004, the tender was awarded to a value of over US$1million. The valves are now operational on a pipeline in Tuas.

 

The Singapore department also covers Indonesia and Malaysia . In cooperation with PT. Melindo Indonesia , where we have recently appointed a salesman, we are now in the process of tendering for various Indonesian pipeline projects. In addition to that, Melchers is working on a tender to supply valves for new power stations in Singapore .

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Apart from the strong links to Werner Böhmer GmbH and the strong support from Mr Axel Knie of MTE Bremen, Melchers also supplies gas filters to power stations, gas odour measuring devices for city use and is now looking into natural gas conversion kits for diesel and petrol vehicles as well as gas compressor stations for petrol stations.


by Gilbert Aue   

       





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On 14 January 2005, the Singapore Watch Department moved a few levels up from its existing premise at Wisma Atria, to occupy a new office area of 400sqm. This expansion plan was not only in line with Breitling SA’s international “Service Quality”, but the Watch Department also foresaw the need to emphasize on After-Sales Service, so as to meet the demands of today’s customers.  Additional staff were also recruited to gear up for the future.

 

The marketing & communications team also increased its headcount to help develop more activities to further increase brand activities in Singapore and around the region.


by Shirley Sng         






Sky Tower, one of Sentosa’s latest tourist attractions, opened its doors to the public on 7 February 2004.  It has since been a roaring success and visitor numbers exceed our expectations!

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On that bright and sunny day, Sky Tower welcomed its first visitors to a breathtaking, panoramic view across Singapore, Sentosa and the Southern Islands.  As the cabin revolved slowly to a height of 131 metres above sea level, the magnificent scenery rose into view. At almost 28 storeys high, this view extends far and wide. See Sentosa’s beaches teaming with youthful bodies, the ever busy Cable Car gliding above the natural foliage of Mt Faber, bearthing ships in Keppel Harbour as the icon of Singapore – the Merlion moves into sight.

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A ride on Asia’s tallest free standing observation tower will leave you with more than the best view of Singapore; it will leave you feeling high!

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Sky Tower was developed by Melchers Project Management Pte Ltd (MPM). MPM built the business model, identified and negotiated the land lease, attached both foreign and local equity and a bank loan, and is now managing the facility.  MPM is proud to report that the shareholders are very satisfied with the current returns.  Also have a look at www.skytower.com.sg.

by Lee Su Wei         

 



 


C. Melchers GmbH & Co. — Singapore Branch